How do I get more enquiries & sales from my website?

Are you looking at your website visitor numbers and wondering why so few of them actually contact you or make an enquiry?

Paying for SEO services, Google ads or Facebook promotion is not the solution to this - you will just be sending more (potentially disappointed) people to your site. There are often far more fundamental reasons why your visitors leave without converting. Get the site right first, then spend money getting people there.

How can I start a blog and keep it updated regularly?

Feeling a pang of guilt that you hardly ever update your site? You're not alone. 

Updating your site regularly with content which is interesting and relevant to your target audience can be hard - unless you've done some research and planning first, and worked out regular, easy processes to make it a breeze, not a burden. 

How can I use Google Analytics or other website tools?

Are you updating your site based purely on what you think your visitors are looking for? Businesses are often surprised at the number of unexpected opportunities hidden within easily accessible data such as Google Analytics, Google Trends, and Google Webmaster Tools, and competitor and social media activity. 

Accessing the data is easy. Reading and interpreting it to make the best decisions requires guidance. 

How do I create a digital marketing plan for my website?

Running a website without clear goals or measures of success is like driving without a dashboard. How do you know what you're doing well? What should you do more of? What should you spend less time on? 

A clear definition of objectives such as increased visitor numbers, increased time spent on your site, increased number of online enquiries, increased email subscribers, etc. is essential - plus a plan to regularly monitor performance against each target. 

How do I create a website?

You may be starting a new business. Or maybe you have a site already that you know isn't cutting it any more. Creating a site from a blank screen is daunting - and the number of "experts" you can find through a quick Google search is overwhelming. These days anyone can create a website. Easily. 

However, creating a site with clearly defined goals, tracked and tweaked ongoing for the best results, does not happen without careful planning and insight. 

I have a different digital challenge

Digital marketing is a massive field, growing and evolving daily. 

Contact me about any digital challenge you may need help with: how to structure your website, write a brief for a design or development agency, develop a social media strategy, develop a content strategy, tips and tools to create a content calendar or email marketing campaign...